In this SEO topic, we will present a series of information and discussions on what internet searches means to you from a SEO Singapore perspective and what it does to others such as the information search providers and end users.
The world wide web provides a virtual database, list and directories of names, information and all sorts of information and contents.SEO which stands for Search Engine Optimisation generally means your web presence settings. This is akin to traditional information listings on printed materials except that web contents are more dynamic and accessible.
With search engines and internet, informations are made readily available but also generates more noises and irrelevancy. This is so as searches (depending on search criteria) will generate hits across categories, nationalities and from past to present times. As such, it is crucial that anyone, any organisation that wants to have a web presence be mindful of what their web presence stands for in the eyes of search engines such as GOOGLE and end users.
Search engines are like the ‘god’ of the virtual internet space to some extend. They are responsible in determining ‘who’, ‘when’, ‘what’ goes into their ‘where’ spaces. However, the search engines are also reactive in the sense that the information and efforts that ‘who’ put in affects their decision in where you belong in their ‘ where’ and ‘when’ space. This is analogous to one living, albeit in the virtual internet space. In essence, especially for a business, it is important to determine ‘who’ you are, ‘where’ you belong and ‘what’ you want to achieve.
In our tiny Singapore context, it is especially true and can mean a whole of difference in how you are perceived and directly affects your business success on the web. It is important to reiterate that having a website is not a direct equal to having a web presence. If you are not ‘searchable’ or ‘search friendly’ on the web, your web presence is nullified. Second, a web presence can mean anything or it can mean nothing. This really means that you want super relevant target search audience and also that you are strongly identified within the boundaries that constituted or constrain your business. And here, once again we like to use the term SEO Singapore centric. Unless you are a truly global business entity that counts its success on transnational identity and who’s business capabilities transient across borders, your business web presence should really be for a specific (location) context – Singapore. Having said that, even mega enterprises with international businesses also aim for a specific location context with carefully planned websites and contents that make them global in name but local oriented in their business delivery.
In this post, we have provide an overview of the internet and internet searches and what they mean to you and your business by understanding what you really stand for to the search engines and audiences. In the next post, we will explain in details why SEO Singapore centric is important if you are a local business promoting your Singapore identity or targeting Singapore audiences.
Stay tuned!
